The Development of a Strong Yoga Brand for The Modern Day Busy Professional.

March

2

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From Lawyer to Yoga Teacher


As a Yoga Teacher and busy corporate lawyer, Sarah understood better than most the difficulties of maintaining balance in ones career and personal life. 

Sarah wanted to show people  that yoga can be enjoyed and highly beneficial for the modern worker without having to commit hours of practice per week; and with that, The Busy Warrior Yoga was born.

Sarah Grace

As a busy professional (and picky person!) The Bodhi Business Academy was a Godsend. I wanted to build a Yoga Business but had no idea how nor the time to sit with a design agency. I contacted Paul, we scheduled an interview, we spoke for a few hours and a month later he had designed and built my brand, website, email - everything! And everything perfectly encapsulated what I wanted - I couldn't be happier, an amazing service and one I highly recommend to anyone starting out."

Sarah Grace / Founder of Busy Warrior Yoga

"I work long hours and have to be smart about my time to maximise each free minute I have. Between my two opposing worlds of working as a lawyer and as a yoga teacher, I found a place of equilibrium, where I could balance a busy career with consistent self-care, wellbeing, and even spirituality.

When I trained for my yoga teacher qualification, I became familiar with the concept of “off the mat” yoga - this idea that you can practice mindfulness, breathwork and body alignment from anywhere just by turning your awareness inwards for a few minutes and re-adjusting what is out of balance. 

I found that the more “off the mat” yoga I did, the more time I seemed to have, as I was setting a standard of mindfulness by which to live my life rather than doing things on “auto-pilot”.

I needed a brand and a website to reflect this style of modern day yoga."

About Busy Warrior Yoga

● The concept behind Busy Warrior Yoga was to help people channel the power of yoga to enhance your life, no matter your lifestyle, level or schedule.
● www.busywarrioryoga.com

Goals

● A captivating and energetic brand which brought the benefits of yoga into the modern world.
● A responsive, fast loading website to be developed and designed.
● Sales pages, packages and prices refined to match the correct target market
● Email marketing implemented to capture and convert cold leads

Tasks Undertaken

● Brand Identity
● Logo Design
● Copywriting

● Web Design
● Basic SEO
● Sales Page Design
● Graphic Design

● Email Marketing

busy warrior yoga dublin

New website designed for The Busy Warrior Yoga based in Dublin. The concept behind Busy Warrior Yoga is to help you channel the power of yoga to enhance your life, no matter your lifestyle, level or schedule. The site design was to reflect this modern, energetic ethos and style.

yoga at home dublin

Sales pages, packages and price points developed and refined targeting target markets

sarah grace busy warrior yoga dublin

Sales pages developed and designed targeting specific services and target markets

sarah grace busy warrior yoga dublin
sarah grace busy warrior yoga dublin

A small selection of eBook, emails and videos developed to capture and convert cold leads to sales

sarah grace busy warrior yoga dublin

Energetic, bold and captivating designs

sarah grace busy warrior yoga dublin

Energetic, bold and captivating designs

sarah grace busy warrior yoga dublin

Art Direction to focus our brand, style and ethos

sarah grace busy warrior yoga dublin
sarah grace busy warrior yoga dublin
sarah grace busy warrior yoga dublin
sarah grace busy warrior yoga dublin
sarah grace busy warrior yoga dublin

Responsive site design for on-the-go customers

sarah grace busy warrior yoga dublin

Sarah Grace, Founder of Busy Warrior Yoga at a workshop at The Bodhi Academy with Founder Paul Feeney

About the author, Paul Feeney

Hi, I'm Paul Feeney, Founder of The Bodhi Business Academy, based in Westport, Co. Mayo. Over the past 15 years I have worked with hundreds of company's in relation to research & strategy, brand development, offline and online marketing, SEO, graphic and web design and much, much more. My job has always been to help my client's gain more clients and increase sales.

I founded Bodhi and developed The Bodhi Business Academy as I am passionate about helping businesses overcome their challenges using a blend of creative branding, lead generating web design, conversion-focused sales pages and automated email marketing systems.

My mission is to develop the West of Ireland as a Global Centre for Business Development, investment and a Startup ecosystem for high-tech innovation.

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