Developing a Brand & Online Marketing Strategy for Cherrypick Entertainment
Cherrypick Entertainment is the business venture of one of Irelands most popular wedding bands - J90.
As a band with over 20 years experience, J90 wanted to help other bands book bigger and better gigs.
Offering services such as Corporate entertainment, pub and club entertainment, professional Music Management and of course Premium Wedding Band Entertainment J90 wanted to build a professional brand to run alongside the band itself.
Cherrypick Entertainment is the brainchild of Cork based wedding band - J90
About Cherrypick Entertainment
● Cherrypick Entertainment is the band management agency behind the popular band J90
● www.cherrypickentertainment.com
Goals
● New brand image
● New brand identity
● New website
● Basic SEO packages
● Sales Pages
● Email Marketing System
● Email Nurturing Campaign
Approach
● A loud, energetic, yet professional brand image was crafted for the new band management agency brand
● A new website reflecting this new vision was developed and designed.
● A solid SEO foundation was implemented.
● Sales page highlighting each band, service and revenue stream was developed and designed.
● Blogging was utilised to generate traffic.
● Email marketing was utilised to convert cold leads to sales.
Tasks Undertaken
● Brand Identity
● Naming Ideation
● Logo Design
● Copywriting
● Web Design
● Sales Page Design
● Email Marketing
● Email Nurturing
Results
● Page 1 of Google search results captured for key search terms.
● Consistent, steady and growing stream of online queries
● Increase in onsite bookings.
● Higher value per customer
Naming Ideation, Iconography, Brand Identity & Logo Design
Website Before
Website design before joining The Bodhi Business Academy
Website After
Website design after joining The Bodhi Business Academy
Sales page were designed to highlight each revenue stream and add additional upsells
Email marketing strategy developed, designed and implemented
Ebook designed to capture and convert online cold leads to sales