Transforming a Band into a Brand with Cherrypick Entertainment




Developing a Brand & Online Marketing Strategy for Cherrypick Entertainment

Cherrypick Entertainment is the business venture of one of Irelands most popular wedding bands - J90.

As a band with over 20 years experience, J90 wanted to help other bands book bigger and better gigs.

Offering services such as Corporate entertainment, pub and club entertainment, professional Music Management and of course Premium Wedding Band Entertainment J90 wanted to build a professional brand to run alongside the band itself.

Cherrypick Entertainment is the brainchild of Cork based wedding band - J90

About Cherrypick Entertainment

● Cherrypick Entertainment is the band management agency behind the popular band J90


● New brand image 
● New brand identity
● New website
● Basic SEO packages
● Sales Pages

● Email Marketing System

● Email Nurturing Campaign


● A loud, energetic, yet professional brand image was crafted for the new band management agency brand
● A new website reflecting this new vision was developed and designed.
● A solid SEO foundation was implemented.

● Sales page highlighting each band, service and revenue stream was developed and designed.
● Blogging was utilised to generate traffic.

● Email marketing was utilised to convert cold leads to sales.

Tasks Undertaken

● Brand Identity
● Naming Ideation
● Logo Design
● Copywriting

● Web Design
● Sales Page Design
● Email Marketing
● Email Nurturing


● Page 1 of Google search results captured for key search terms.
● Consistent, steady and growing stream of online queries
● Increase in onsite bookings.
● Higher value per customer

Naming Ideation, Iconography, Brand Identity & Logo Design

Website Before

Website design before joining The Bodhi Business Academy

Website After

Website design after joining The Bodhi Business Academy

Sales page were designed to highlight each revenue stream and add additional upsells

Email marketing strategy developed, designed and implemented

Ebook designed to capture and convert online cold leads to sales

About the author, Paul Feeney

Hi, I'm Paul Feeney, Founder of The Bodhi Business Academy, based in Westport, Co. Mayo. Over the past 15 years I have worked with hundreds of company's in relation to research & strategy, brand development, offline and online marketing, SEO, graphic and web design and much, much more. My job has always been to help my client's gain more clients and increase sales.

I founded Bodhi and developed The Bodhi Business Academy as I am passionate about helping businesses overcome their challenges using a blend of creative branding, lead generating web design, conversion-focused sales pages and automated email marketing systems.

My mission is to develop the West of Ireland as a Global Centre for Business Development, investment and a Startup ecosystem for high-tech innovation.

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